I lead complex transformations in industrial B2B, aligning commercial and operational teams behind the decisions that really move performance.
Transformation Director · Commercial Excellence · Strategy Execution
20+ years across consulting and operating leadership in Europe, Asia and North America.
Available for a permanent Director-level role in France with international scope.
Problems I take on
Everything is a priority, numbers get commented rather than acted on. I narrow the agenda to what moves performance and set up reviews that end in a decision.
See the caseNobody looks at win rates and every project is urgent. I tighten qualification so the pipeline is used to decide.
See the caseThe platform is deployed, the users do not follow. I start from the blockers of the people doing the work before touching the product.
See the caseNo offer, no team, no pipeline, or key accounts served office by office. I set the go-to-market, the team and the forecasting discipline that make growth repeatable.
See the caseSelected results
dsm-firmenich · North America · 2023–2025
+50%
registered customer companies in six months, from 90 to 135, and four times more active users.
Regional Business Transformation team, across business units and functions. The customer platform was relaunched from the field, and must-win projects (18% hit rate against a 27% average win rate) requalified on one set of criteria.
See the detailsMercer · Indonesia · 2014–2017
€0 → €2M
practice revenue built from nothing to around €2M; the team grew from 3 to 20 consultants.
No offer, no team, no pipeline in the office. Over the same period, office revenue doubled.
See the detailsDékuple · China · 2020–2022
≈ €1M
revenue, a profitable activity and a team of twelve, as Managing Director with P&L responsibility.
Entity, offer, team, delivery standards and the relationship with headquarters built from scratch, in a largely closed country.
See the detailsAll six cases in detail, including +27% revenue on four strategic global accounts at Mercer.
AI for Commercial Excellence
I apply my Commercial Excellence experience to identify and test where AI, analytics or workflow changes can materially improve commercial decisions and execution in industrial B2B.
Current work covers margin and price realization, key-account prioritisation, commercial performance steering, RFQ and technical workflows, and sample-to-commercial conversion.
Built with synthetic data to test the decision logic, operating model and value hypothesis, not presented as production results.
Working on a transformation where this profile fits? Tell me the context and what is at stake.
Email meHow I work
What counts is what changes for the customer and in the P&L, well after the roadmap.
A leadership team that keeps adding initiatives without trade-offs makes its people pay the cost of indecision.
Adoption is built by solving the problems of the people doing the work, not by holding a deployment date.
A few numbers that force a call in a steering meeting beat a complete dashboard nobody opens.
Career
Also co-founder and lead of Next Tech China, La French Tech Shanghai, 2021: 930 attendees from 30 countries. Details
French, native. English, daily working language since 2013.
Contact
Email is the simplest way. Tell me the context and what is at stake, and I will come back to you quickly.
